An award-winning creative thinker with the skills to conceptualize, design, direct, write and execute creative marketing programs across a wide range of media, I’ll give you all the creative juices you need to take the heat off of your next advertising challenge, and leave you feeling as cool as a cucumber. Below are examples of my campaign concepting, writing and sketching abilities. Sure, I can do awesome photoshop comps, but I’m faster at generating more concepts by using a pencil, saving you both time and money. Contact me today, and I’ll have some concepts by tomorrow! (949) 394-0964 or fred@krickelcreative.com.

Ideas to promote an aesthetic dental product that combines dentures with
mini-implants helping to hold them in place.

Headlines and sketches to promote a new and missing stimulating needle into the client’s dental implant toolkit. Concept used in various media outlets.

art director, art direction, creative direction, advertising, designer, art center college of design, photograhy supervision, print production, photoshop, InDesign, Illustrator, artist, freelance, contract, dependable, fresh thinking, experienced, affordable, copy writing, website design, employment, medical, art, healthcare, specialized, fun, team player, enjoyable, southern california, Carlsbad artist, San Diego commercial artist

Headlines and sketches for a better bone graft. Shown as an ad but the selected concept was used in various media outlets.

art director, art direction, creative direction, advertising, designer, art center college of design, photograhy supervision, print production, photoshop, InDesign, Illustrator, artist, freelance, contract, dependable, fresh thinking, experienced, affordable, copy writing, website design, employment, medical, art, healthcare, specialized, fun, team player, enjoyable

Headlines and sketches for optics company.

art director, art direction, creative direction, advertising, designer, art center college of design, photograhy supervision, print production, photoshop, InDesign, Illustrator, artist, freelance, contract, dependable, fresh thinking, experienced, affordable, copy writing, website design, employment, medical, art, healthcare, specialized, fun, team player, enjoyable

Headlines and sketches to promote opening of new seafood/izakaya style restaurant in Doral, Florida. Postcard/DM and tie-in landing page.

Headlines and sketches promoting holiday gift card offering to existing customers.

art director, art direction, creative direction, advertising, designer, art center college of design, photograhy supervision, print production, photoshop, InDesign, Illustrator, artist, freelance, contract, dependable, fresh thinking, experienced, affordable, copy writing, website design, employment, medical, art, healthcare, specialized, fun, team player, enjoyable

Headlines and sketches for yet another dental product. This time for a stronger bonding cement/adhesive compared to the clients competition.

art director, art direction, creative direction, advertising, designer, art center college of design, photograhy supervision, print production, photoshop, InDesign, Illustrator, artist, freelance, contract, dependable, fresh thinking, experienced, affordable, copywriting, website design, employment, medical, art, healthcare, specialized, fun, team player, enjoyable

Headlines and sketches for speaker ad.

Headlines and sketches for new printer that can print on up to 4″ thick media.

Concepts and storyboards for TV and radio spots for Fix Auto autobody and repair shops.

fix

Concepts for leg nerve stimulator making it easier for people with foot drop to walk.

 

Concepts for new GenProbe HIV detection assay.

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